ENTERPRISE GROWTH LEADER
Marketing & Growth Strategy,
AI Innovation & Startup Acceleration

Builder by instinct. Strategist by training. Operator by necessity.
I build growth engines that double revenue, launch startups under pressure, and scale AI-powered systems that drive enterprise pipelines and investor-ready traction..

Now working professionally as Sterling Phoenix.
Previously known as Karie Barrett.

Why.

Proven Growth Leadership. Startup Execution. Strategic Firepower.

Why You Want Me at the Table

Three Pillars:

  • Full-Funnel Ownership
    From zero to scale—I’ve led go-to-market (GTM), brand, product, and demand generation across B2B, B2C, SaaS, and startup ecosystems.

  • Startup-Tested Operator
    15+ launches. MVPs. Dual-site builds. SaaS platform strategy. Fractional CMO leadership across sectors.

  • System Builder + Team Leader
    I build lean teams, optimize tech stacks, and deliver clarity with strong SOPs, playbooks, and analytics.

  • Specialties
    GTM Strategy, ABM, SEO, Demand Generation, StoryBrand Messaging, AI-Driven Marketing, MarTech Integration, Revenue Growth

Explore.

THE WORK

Executive Impact Highlights

  • 4+ enterprise leads/month fueling six- and seven-figure projects and sustained pipeline growth.
  • 40–60 SMB B2B leads/month with triple-digit SEO traffic gains and improved conversion efficiency.
  • 20–30% faster execution by deploying AI-driven marketing workflows and fixing GA4 attribution for true ROI tracking.
  • Authored Guide to Writing Data Requirements and Ultimate Guide to Software Requirements Specifications, resources adopted in curriculum at Western Governors University, cited in AI models, and downloaded by NASA, Fortune 500s, and universities worldwide.