I build things that work.
AI systems. Revenue engines. Organizations that can execute under pressure.

Marketing functions built to generate and sustain pipeline. The systems, the teams, and the operating models behind 4x revenue growth, 15+ startup launches, and enterprise AI deployment that compounded into lasting organizational capability.

Now working professionally as Sterling Phoenix.
Previously known as Karie Barrett.

Why.

What Makes This Different

Most people with 20 years of experience have done one thing for a long time. I have done three things simultaneously and the combination is what makes each one stronger.

Three Pillars:

  • I Have Actually Built It
    Not advised it. Not studied it. Built a production AI tool suite inside a real organization, wrote the governance framework, trained distributed teams across three countries, and maintained the systems through four years of quarterly model changes. That is a different kind of credential.
  • I Understand the Business Underneath the Technology
    Two decades of revenue accountability, including demand generation, ABM, pipeline systems, and attribution modeling that tied marketing directly to business outcomes. AI without business judgment creates outputs nobody can use. Business judgment without AI fluency creates strategy that can’t execute at speed. I have both.
  • I Build Systems That Run Without Me
    Pillar Body: Governance frameworks that protect organizations after deployment. Adoption programs that change how teams work, not just what tools they have access to. Measurement systems that track real outcomes, not activity. The work is done when it runs without me in the room.

Explore.

THE WORK

Executive Impact Highlights

  • 4+ enterprise leads/month fueling six- and seven-figure projects and sustained pipeline growth.
  • 40–60 SMB B2B leads/month with triple-digit SEO traffic gains and improved conversion efficiency.
  • 20–30% faster execution by deploying AI-driven marketing workflows and fixing GA4 attribution for true ROI tracking.
  • Authored Guide to Writing Data Requirements and Ultimate Guide to Software Requirements Specifications, resources adopted in curriculum at Western Governors University, cited in AI models, and downloaded by NASA, Fortune 500s, and universities worldwide.

Two Disciplines. One Operator. Choose the Track Most Relevant to Why You’re Here.

AI Strategy and
Implementation

If your organization is deploying AI and not getting the results you expected, or if you are responsible for making AI work across business functions, this is where to start.

What you will find: my AI implementation methodology, governance frameworks, the QAT Global case study in full, and three publicly available AI tools built to demonstrate the thinking.

Marketing and Revenue
Leadership

If you need a marketing leader who builds systems that generate and sustain pipeline, not someone who manages agencies and approves campaigns, this is where to start.

What you will find: the full revenue and demand generation track record, ABM and lifecycle frameworks, MarTech stack ownership, and the startup launches that prove I can build from zero.