Increased enterprise deal engagement and reduced sales cycle friction through a scalable, modular content system.

OUTCOME SNAPSHOT

• 80% reduction in time-to-launch for custom enterprise microsites
• Deployed across 3 countries, supporting $MM+ in pipeline
• Adopted by sales and CX teams as a core tool from pre-sales to support

THE STRATEGIC CHALLENGE
Sales lacked a scalable, on-brand way to deliver custom experiences for enterprise prospects. Off-the-shelf tools were too rigid, costly, or disconnected from marketing workflows. We needed a solution that felt bespoke—but worked at speed.

MY ROLE
VP-Level Ownership: I led the strategy, architecture, design, and execution.

• Defined business requirements with sales and execs
• Architected the multisite WordPress platform
• Led a cross-functional team (dev, design, content)
• Created all system documentation and training resources

STRATEGY + SOLUTION
I built a modular WordPress Multisite PWA framework that allowed sales and marketing to launch client-specific experiences in minutes—not weeks. Each site was:

• Fully secure and branded
• Tailored by role and sales stage
• Integrated with analytics, forms, and feedback workflows
• Mobile-first and frictionless to use

BUSINESS IMPACT

• Enabled deeper engagement with high-value accounts
• Streamlined sales → onboarding → support handoff
• Drove alignment across marketing, sales, and CX
• Created a durable asset for pipeline acceleration