Strategic Wins That Speak for Themselves
From startups to state agencies, from idea to execution—I’ve led marketing, product, and platform strategies that delivered real results. Dive into the highlights.
Case Studies.
CLARITY. EXECUTION. IMPACT.
Not just what I’ve built. How I built it—under real constraints, with real ROI, for teams that needed traction fast.
01. AI TOOL SUITE AND GOVERNANCE FRAMEWORK | ENTERPRISE INTERNAL DEPLOYMENT.
AI tool suite, governance framework, adoption program, and outcome measurement built in production before the organization had an AI strategy or AI budget.
02. Diagnostics Startup | B2B + B2C | Acquired.
Dual-site platform launch, SEO content engine, Medicare-regulated demand gen
03. Industrial B2B | Pickup Scheduling PWA.
Custom WordPress-based web app, UX/UI design, integrated with legacy ops systems
04. Sleep Health SaaS | MVP to Merger.
Product strategy, data-driven UX, multi-assessment rationalization, B2C content system
05. WORKFORCE PLANNING AND DIGITAL TRANSFORMATION ASSESSMENT.
Technology and workforce assessment, cross-agency alignment, strategic roadmap delivery
“Most people write strategy decks. I build the damn system, turn it live, and optimize it until it performs.”
— Sterling Phoenix
