Building AI Systems and Growth Engines That Scale.

Enterprise AI implementation with four years of production deployment. Full-stack marketing leadership from startup zero to Fortune 1000 scale. Two disciplines. One operator.

Experience

QAT Global

Head of Marketing and Marketing Technology Engineer  (Director title, VP-level scope)
Remote 2014–Present • Hybrid 2005–2014
Additional Roles: VP of Marketing, Restafy (Startup) • Advisor, Vitalistics (Acquired)

Executive marketing and AI implementation leader for a global software development and IT staffing firm. Reports directly to ownership with accountability for AI strategy, marketing systems, demand generation, and pipeline growth.

AI Implementation

  • Initiated internal AI adoption in marketing, building practical production systems before the organization had a formal AI strategy, an AI budget, or a dedicated AI team. Achieved a 30% productivity improvement across AI-enabled workflows.
  • Built custom GPTs for product naming and trademark research, AI agents within ChatGPT, Copilot, and Claude, and a full AI tool suite using Gravity Forms and the OpenAI API. Automated workflows using Zapier and no-code systems.
  • Developed custom vibe-coded data analysis solutions and prompt-engineered production tools grounded in real company knowledge, not generic model outputs.
  • Implemented AI governance framework covering data handling standards, consent management protocols, human-in-the-loop decision points, and role-based team training across U.S. and Brazil teams.
  • Actively maintains AI systems as the technology evolves, updating prompts, rebuilding workflows, and reassessing tools as model capabilities and costs shift.
  • Partners with executive leadership to define QAT Global’s company-wide AI strategy and external AI product offering.

Revenue and Demand Generation

  • Supported $40M+ in annual revenue, up from approximately $10M, contributing to 4x company growth over the course of the tenure.
  • Generated four or more qualified enterprise leads per month for six- and seven-figure projects. Improved close rates by 40% through tighter ABM targeting and sales enablement alignment.
  • Led ABM campaign targeting 34 accounts, resulting in two new clients with $20M+ projected lifetime value and an 11.9% Google Ads click-through rate.
  • Maintained churn below 4% with an 83% expansion rate and an eight-year average client lifetime value across the retained client base.

Marketing Operations

  • Achieved 30.5% year-over-year organic traffic growth, a 58% increase in ranked keywords, 386% ad return on investment improvement, and a 77% cost-per-click reduction.
  • Improved marketing efficiency by 30% and reduced attribution errors by 33% through AI-enabled automation and GA4 rebuild.
  • Manages HubSpot administration, CRM automation, lifecycle programs, and full MarTech stack ownership across the organization.
  • Built and lead a distributed marketing team across the U.S. and Brazil. Hired and developed 21+ interns and seven full-time staff. Structured the team for autonomous execution through SOPs, succession systems, and leadership tracks.

Platform and Venture Leadership

  • Directed 20+ SaaS MVPs and AI-powered platforms from concept through launch, spanning internal product development and client engagements across healthcare, B2B tech, and digital services.
  • Served as fractional CMO for internal ventures through Creative Hive Labs, including full go-to-market design, brand development, and growth system architecture.
  • Led strategic consulting for NDOR (Nebraska Department of Roads) modernization, covering technology evaluation and workforce readiness assessment.
  • Managed budgets from $20K to $3M across marketing, product, and offshore group initiatives.

Rustad Dermatology

Marketing Director / Practice Manager
Lincoln, NE • 2004–2005

Key Contributions:

  • Increased new patient volume by 78% across 5 locations
  • Led digital transformation including EMR, insurance, and patient portals
  • Produced and placed integrated campaigns across TV, radio, print, and internal channels
  • Redesigned revenue ops workflows, increasing collections by 40%

State of Nebraska + Nonprofit Collaborations

Consultant / Program Director / Federal Chair
1997–2004

Key Contributions:

  • Led the strategy, branding, and marketing of a collegiate-targeted substance abuse prevention business—grew reach, validated strong demand, and negotiated its acquisition by a national company to scale impact and sustainability.
  • Oversaw prevention strategy, training, and outreach for 6 state behavioral health regions under Nebraska’s SAMHSA-funded contract.
  • Created “The Right Stuff” statewide behavioral health campaign (replicated in 10+ states).
  • Scaled Prevlink.org from 500 to 301,000+ monthly visitors—top in its class nationwide.
  • Delivered dozens of trainings and presentations at state and national conferences —recognized for expertise in marketing, tech systems, and public health outreach.
  • Produced statewide PSA campaigns, billboard advertising, and school outreach kits.
  • Managed public health budgets up to $1M/year with 500+ materials distributed.
  • Served as National Chair of CSAP’s RADAR Steering Committee (2001–2003 as Karie Fushia).

Community & Mentorship

I believe credibility isn’t just built in boardrooms—it’s earned in the communities where ideas are tested, businesses are grown, and the next generation is guided.

  • Digital Marketing Charlotte – Active member of one of the Southeast’s most established digital marketing communities.
  • RevGenius – Engaged in a global network of 30K+ sales, marketing, and RevOps leaders driving collaboration and growth.
  • ANA (Association of National Advertisers) –Member of the largest U.S. marketing trade association (1,600+ member companies), advancing industry leadership and advocacy.
  • Lake Norman Small Business Network (LKNSBN) – Supporting and mentoring local business leaders and entrepreneurs.
  • MarketingProfs Community – Global network focused on B2B marketing excellence and education.
  • Content Marketing Institute Community – Active contributor to conversations shaping content marketing strategy and practice.
  • GrowthHackers – Contributor of insights on growth, AI, and clarity-driven marketing systems.
  • MarketingLand – Published perspectives on digital strategy, SEO, and emerging technologies.
  • Startup & Mentorship – Advisory support for startups and small businesses; mentor to emerging entrepreneurs, including student-led ventures.

Career Snapshot

  • $40M+ Annual Revenue Supported — 4x Growth
  • 30% AI Productivity Improvement — Production Systems
  • 50+ Platforms Built and Shipped
  • 25+ MVPs and Startup Launches — 3 Acquired
  • Teams Across 3 Countries
  • 100+ Campaigns and Strategic Initiatives
  • 100+ Staff and Interns Hired and Mentored
  • 2x Revenue Growth at QAT — Achieved Twice
  • Scaled Website to 300K+ Monthly Visits (Prevlink)

Core Skills & Expertise

  • AI Implementation: Enterprise AI deployment, governance frameworks, workflow redesign, adoption programs, prompt architecture, productivity measurement
  • Marketing Technology: Marketing systems engineering, MarTech stack ownership, HubSpot administration, GA4 and attribution modeling, AI-enabled automation
  • Marketing Leadership: GTM strategy, ABM, demand generation, integrated campaigns, pipeline growth, fractional CMO
  • Digital Strategy: SEO (enterprise and AI-driven), SEM, content marketing, email marketing, marketing automation
  • Brand and Messaging: Positioning and differentiation, narrative design, value proposition development, StoryBrand
  • Revenue Growth: Funnel optimization, sales enablement, lead generation and nurturing, pipeline acceleration, close rate improvement
  • Executive Strengths: Cross-functional leadership, change management, startup-to-scale systems, CMO advisory, investor storytelling
  • Specialties: B2B SaaS, enterprise marketing, AI governance, startup acceleration, thought leadership