20+ Years Building Growth Engines That Scale

From federal campaigns and behavioral health innovation to B2B SaaS, platform MVPs, and Fortune 1000 demand gen—I lead full-stack marketing and product strategy that drives results.

Experience

QAT Global

Head of Marketing & Growth Strategy (Director title, VP-level scope)
Remote 2014–Present • Hybrid 2005–2014
Additional Roles: VP of Marketing, Restafy (Startup) • Advisor, Vitalistics (Acquired)

Key Contributions:

  • Generated 4+ highly qualified enterprise leads/month for six- and seven-figure projects through ABM, SEO, and targeted PPC; marketing leadership directly contributed to revenue doubling twice during tenure.
  • Designed full-stack SEO and content systems driving sustained results, including a 30.5% YoY organic traffic increase in the last 90 days.
  • Built and lead distributed marketing team across the U.S. and Brazil; hired and developed 21+ interns and 7 full-time staff, structured team for autonomous execution, creating SOPs, succession systems, and leadership tracks.
  • Directed up to 20 contributors across marketing, product, dev, and offshore groups; implemented onboarding, mentorship, and workflow programs to align execution with strategy.
  • Spearheaded 15+ MVP and startup launches spanning internal and client SaaS platforms, productized services, and growth systems across healthcare, B2B tech, and digital services. Delivered GTM strategies, MVPs, pricing models, and founder-ready pitch materials.
  • Co-leader of strategy and execution of a SaaS startup and B2B demand generation for a Fortune 1000 infrastructure and agriculture manufacturer, including ABM targeting, content architecture, platform strategy, and GTM modeling.
  • Developed internal AI tools including a resume assistant, sales tools, testimonial engine, and startup tools.
  • Built content engines, SEO, PPC, brand, and ABM campaigns; managed paid media and martech budgets aligned with growth-stage priorities and pipeline KPIs.
  • Held formal VP titles for Restafy and Vitalistics (startup arms); advised through post-acquisition transition.
  • Oversaw a portfolio of 20+ client and internal platforms (WordPress, SaaS, MVPs) including a leading manufacturer’s pickup app, Restafy’s health tech MVP, and Vitalistics (acquired).
  • Led strategic consulting for NDOR (Nebraska Department of Roads) modernization, including tech and workforce evaluation.

Rustad Dermatology

Marketing Director / Practice Manager
Lincoln, NE • 2004–2005

Key Contributions:

  • Increased new patient volume by 78% across 5 locations
  • Led digital transformation including EMR, insurance, and patient portals
  • Produced and placed integrated campaigns across TV, radio, print, and internal channels
  • Redesigned revenue ops workflows, increasing collections by 40%

State of Nebraska + Nonprofit Collaborations

Consultant / Program Director / Federal Chair
1997–2004

Key Contributions:

  • Led the strategy, branding, and marketing of a collegiate-targeted substance abuse prevention business—grew reach, validated strong demand, and negotiated its acquisition by a national company to scale impact and sustainability.
  • Oversaw prevention strategy, training, and outreach for 6 state behavioral health regions under Nebraska’s SAMHSA-funded contract.
  • Created “The Right Stuff” statewide behavioral health campaign (replicated in 10+ states).
  • Scaled Prevlink.org from 500 to 301,000+ monthly visitors—top in its class nationwide.
  • Delivered dozens of trainings and presentations at state and national conferences —recognized for expertise in marketing, tech systems, and public health outreach.
  • Produced statewide PSA campaigns, billboard advertising, and school outreach kits.
  • Managed public health budgets up to $260K/year with 500+ materials distributed.
  • Served as National Chair of CSAP’s RADAR Steering Committee (2001–2003 as Karie Fushia).

Community & Mentorship

I believe credibility isn’t just built in boardrooms—it’s earned in the communities where ideas are tested, businesses are grown, and the next generation is guided.

  • Digital Marketing Charlotte – Active member of one of the Southeast’s most established digital marketing communities.
  • RevGenius – Engaged in a global network of 30K+ sales, marketing, and RevOps leaders driving collaboration and growth.
  • ANA (Association of National Advertisers) –Member of the largest U.S. marketing trade association (1,600+ member companies), advancing industry leadership and advocacy.
  • Lake Norman Small Business Network (LKNSBN) – Supporting and mentoring local business leaders and entrepreneurs.
  • MarketingProfs Community – Global network focused on B2B marketing excellence and education.
  • Content Marketing Institute Community – Active contributor to conversations shaping content marketing strategy and practice.
  • GrowthHackers – Contributor of insights on growth, AI, and clarity-driven marketing systems.
  • MarketingLand – Published perspectives on digital strategy, SEO, and emerging technologies.
  • Startup & Mentorship – Advisory support for startups and small businesses; mentor to emerging entrepreneurs, including student-led ventures.

Career Snapshot

  • 50+ Platforms Built & Shipped
  • 25+ MVPs & Startup Launches — 3 Acquired
  • Teams Across 3 Countries
  • 100+ Campaigns & Strategic Initiatives
  • 100+ Staff and Interns Hired & Mentored
  • 2x Revenue Growth at QAT (Twice)
  • Scaled Website to 300K+ Monthly Visits (Prevlink)

Core Skills & Expertise

  • Marketing Leadership: GTM Strategy, ABM, Demand Generation, Integrated Campaigns, Growth Marketing
  • Digital Strategy: SEO (Enterprise + AI-Driven), SEM, Content Marketing, Email Marketing, Marketing Automation
  • Brand & Messaging: StoryBrand, Positioning & Differentiation, Narrative Design, Value Proposition Development
  • AI + MarTech: Generative AI Strategy, Marketing Analytics, Attribution Modeling, CRM & Data Integration, Emerging Tech Adoption
  • Revenue Growth: Funnel Optimization, Sales Enablement, Lead Gen & Nurturing, Pipeline Acceleration
  • Executive Strengths: CMO Advisory, Cross-Functional Leadership, Change Management, Startup-to-Scale Systems
  • Specialties: Thought Leadership, Investor Storytelling, B2B SaaS, Enterprise Marketing, Startup Acceleration