Strategic. Bold. Proven.
A Growth Leader Who Builds What Matters.
For two decades, I’ve blended deep strategy, bold execution, and technical know-how to drive growth across startups, SaaS, and complex B2B ecosystems. I don’t just “do” marketing—I architect systems that scale.
Meet Sterling (Karie Barrett)
I’m a full-stack marketing and growth strategist with over 20 years of experience leading brand, platform, and go-to-market efforts across healthcare, govtech, SaaS, security, and media. I’ve launched 15+ startups, scaled systems across the funnel, and built powerhouse teams that deliver—without bloat, fluff, or burnout.
Currently, I’m serving as Head of Marketing & Growth Strategy at QAT Global, where I lead productized platform builds, drive multi-channel ABM campaigns, architect attribution systems, and have lead the marketing behind company revenue doubling twice. Whether embedded with founders or operating as a fractional CMO, I thrive in the space between big vision and flawless execution.
How I Lead
Testimonials
Words from the People Who’ve Worked With Me
A Strategic Mentor Who Elevated My Career
Karie is one of the most diverse and talented leaders I’ve worked with. She understands marketing far beyond the basics—able to see how each piece works both separately and together. Her vision, creativity, and attitude are out of this world. She always made time to help me grow. Working under her was one of the best investments I’ve made in my career.
Respected, Reliable, and Results-Focused
Karie is an exceptional coordinator with deep knowledge across IT and business architectures. She communicates clearly, takes initiative, and consistently delivers with minimal direction. She’s widely respected and depended greatly by her colleagues and a true asset to any team.
Personal Note
Why I Work the Way I Do
I’m a builder at heart—midwestern born, remote-first by choice, and wired to solve complex problems with clarity and heart. I’ve led product strategy from my sunroom office, shipped startup launches across time zones, and mentored interns who now lead growth teams themselves.
I don’t need the spotlight—I just need to make it work.