Full-Stack Marketing Leadership. From Demand Generation to Revenue Architecture.

Marketing functions built to generate and sustain pipeline. The systems, the teams, and the operating models behind 4x revenue growth, 15+ startup launches, and enterprise demand generation that tied directly to close rates.

Marketing and Revenue Leadership Track.
Previously known as Karie Barrett. Now working professionally as Sterling Phoenix.

Why.

What Makes This Different

Most marketing leaders have done one thing for a long time. This function has been built from zero, scaled to enterprise, turned inside-out for startups, and AI-enabled from the ground up. That range is what makes each engagement stronger.

Three Pillars:

  • Full-Funnel Ownership
    From zero to scale across demand generation, account-based marketing, lifecycle, SEO, paid media, and attribution. Not fractional involvement. End-to-end accountability for the entire marketing function.
  • Systems That Generate and Sustain Pipeline
    Revenue doubled twice during tenure. Not from one campaign. From integrated go-to-market systems, CRM architecture, and lifecycle programs that compounded over time.
  • AI-Enabled Operations
    Marketing has been AI-enabled since 2023. Workflow automation, AI-powered content production, attribution modeling, and campaign optimization are built into the operating model, not bolted on as a feature.

Results.

Executive Impact Highlights

  • Revenue doubled twice during a single tenure through integrated go-to-market systems, CRM architecture, and lifecycle programs that compounded over time.
  • Four or more highly qualified enterprise leads per month fueling six- and seven-figure projects and sustained pipeline growth.
  • 40 to 60 SMB B2B leads per month with triple-digit SEO traffic gains and improved conversion efficiency.
  • 30.5% year-over-year organic traffic increase in the last 90 days through full-stack SEO and content systems.
  • 20 to 30% faster execution by deploying AI-driven marketing workflows and fixing Google Analytics 4 attribution for true ROI tracking.
  • 15+ startup launches spanning internal and client SaaS platforms, productized services, and growth systems across healthcare, B2B tech, and digital services.
  • Built and led a distributed marketing team across the U.S. and Brazil, hiring and developing 21+ interns and seven full-time staff.
  • Directed up to 20 contributors across marketing, product, dev, and offshore groups with documented SOPs and succession systems.

Work.

Work That Speaks for Itself

Across enterprise marketing, SaaS launches, and platform builds, the common thread is systems that create lasting leverage.
01. Diagnostics Startup | B2B + B2C | Acquired.

Dual-site platform launch, SEO content engine, Medicare-regulated demand gen

02. Industrial B2B | Pickup Scheduling PWA.

Custom WordPress-based web app, UX/UI design, integrated with legacy operations systems

03. Sleep Health SaaS | MVP to Merger.

Product strategy, data-driven UX, multi-assessment rationalization, B2C content system

04. National Media Company | High-Traffic Rebuild.

Enterprise WordPress migration, SEO optimization, 5,000+ media assets, 1,900+ pages

“Most people write strategy decks. I build the system, turn it live, and optimize it until it performs.”

— Sterling Phoenix

Core Marketing Capabilities

Demand Generation and ABM

Account-based marketing targeting, multi-channel campaign orchestration, pipeline-tied attribution, and demand generation systems built for sustained growth across enterprise B2B and SaaS markets.

Content and SEO Systems

Full-stack SEO including technical audits, pillar-cluster architecture, AI-assisted production workflows, and content engines that compound organic traffic over time. Enterprise and startup content built to rank and convert.

Marketing Technology and RevOps

HubSpot, Microsoft Dynamics, Google Analytics 4, Looker Studio, and the full MarTech stack configured for attribution visibility, campaign ROI reporting, and pipeline velocity dashboards.

Go-to-Market Strategy

Full go-to-market design from ideal customer profile and positioning through channel selection, pricing, launch sequencing, and sales enablement. Applied across 15+ startups and enterprise product lines.

Paid Media and Performance

Google Ads, LinkedIn, Meta, and programmatic campaigns aligned to pipeline goals. Google AI-Powered Performance Ads certified. Attribution modeled back to revenue, not just clicks.

Team Design and Leadership

Built and led distributed marketing teams across the U.S. and Brazil. Designed onboarding, mentorship, and succession systems that turned interns into full-time contributors and contributors into leads.

The MarTech Stack Behind the Work

50+ platforms built and shipped. Every tool listed below has been used in production to drive real outcomes, not just listed on a resume.

MarTech and RevOps: HubSpot, Microsoft Dynamics, GA4, Google Tag Manager, Looker Studio Pro, Mailchimp, Clearout. CRM integrations, attribution tracking, campaign ROI dashboards, and pipeline analytics.

AI and Automation: ChatGPT, Claude, Perplexity, Copilot, Gemini, Jasper, Zapier, Gravity Connect, OpenAI, Gravity Forms, OpenAI, UTM.io, Wordhero, Writeseed. AI-powered content development, workflow orchestration, and prompt engineering.

Paid Media and Demand Generation: Google Ads, Meta, LinkedIn Ads, X Ads, SEMrush, Revalbot. Full-funnel campaigns, ABM targeting, ad optimization, and cross-channel orchestration.

SEO and Content Operations: Ahrefs, Screaming Frog, SE Ranking, Serpstat, Moz, Frase, SurferSEO, Contentpace, Rytr, Yoast. End-to-end content engines with AI-assisted workflows, site auditing, and structured schema optimization.

Web Platform and Dev Stack: WordPress, WooCommerce, Gravity Forms, HTML, CSS, PHP, MySQL, API integrations, FTP. Secure architecture builds, SaaS MVPs, employee portals, and enterprise site design.

Social Platform and Thought Leadership: LinkedIn, Facebook, X (Twitter), Instagram, YouTube, Pinterest. Organic and paid growth, executive thought leadership programs, and employee advocacy systems.

If you need a marketing function that builds revenue, not noise, let’s talk.